67971 sd logo 700x700 icon 20 1
  • 67971 sd logo 700x700 icon 20 1
  • 67972 sd logo 700x700 fulllogo 20 1
  • 67974 xy1w516z
  • 67976 soundrop logo blue
  • 67973 pricing model 20 1
  • 68771 sd email 0201 sd tidal email banner 1200x850px 20 1
Loading twitter feed

About

Soundrop, a Downtown Music Holdings company, is the song distribution and monetization service built expressly for creators. For a one-time fee—only 99¢ per track—Soundrop gets songs to the world’s top streaming music platforms, provides free cover-song licensing, and automatically splits royalty payments between collaborators. Creators from across YouTube, TikTok, Twitch, ...

+ Show More

Contact

Publicist
Leila Grossman
(646) 921-0438

Current News

  • 06/29/202206/29/2022

Scott Williams Named President of CD Baby and Soundrop

Downtown Music Holdings (Downtown), the world’s leading music services provider, announced today the appointment of Scott Williams to the position of President of CD Baby and Soundrop. Mr. Williams previously served as Chief Technology Officer of CD Baby.

“During his tenure at CD Baby, Scott has spearheaded the ongoing evolution of the company’s technology platform that has made it a favorite of independent artists all over the world,” said Andrew Bergman, CEO of...

Press

  • Billboard, Feature story, 08/11/2021, Cover Music Service Soundrop Lowers Price to .99 Text
  • Industria Musical, Feature story, 02/23/2022, Soundrop expande su distribución con TIDAL Text
  • Music in Africa, Feature story, 02/22/2022, Soundrop strikes distribution deal with Tidal Text
  • Rocol, Feature story, 02/22/2022, Soundrop: partnership con Tidal Text
  • + Show More

News

06/29/2022, Scott Williams Named President of CD Baby and Soundrop
06/29/202206/29/2022, Scott Williams Named President of CD Baby and Soundrop
Announcement
06/29/2022
Announcement
06/29/2022
Downtown Music Holdings (Downtown℠), the world’s leading music services provider, announced today the appointment of Scott Williams to the position of President of CD Baby and Soundrop. Mr. Williams previously served as Chief Technology Officer of CD Baby. MORE» More»

Downtown Music Holdings (Downtown℠), the world’s leading music services provider, announced today the appointment of Scott Williams to the position of President of CD Baby and Soundrop. Mr. Williams previously served as Chief Technology Officer of CD Baby.

“During his tenure at CD Baby, Scott has spearheaded the ongoing evolution of the company’s technology platform that has made it a favorite of independent artists all over the world,” said Andrew Bergman, CEO of Downtown Music Holdings. “As President of CD Baby and Soundrop, Scott will bring the same passion for innovation he’s brought to tech to the company’s overall operations as we continue to expand our offerings to artists.”

Mr. Williams joined CD Baby in 2013 as Vice President of Technology and was promoted to CTO in 2019.  He was central to the launch of Soundrop, a low-cost music distribution service with transparent pricing, collaborator splits and no annual fees. He leads the team behind CD Baby’s best in class reporting to its artist clients, who have received consistent payments every week for more than two decades.  Prior to his role at CD Baby, Williams led technology at EdTech companies Avant Assessment and Learning.com.  Williams started his career as a Nintendo Game Counselor, a professional video game player tasked with providing advice on the game tip hotline.

“Leading the skilled and dedicated technology teams at CD Baby and Soundrop for the last decade has been a great honor. We’ve been laser focused on serving the more than 1 million artists that rely on us to get their music out into the universe to be discovered and to generate income,” said Mr. Williams. “I am so fortunate to be able to grow at the company I love so much to continue my mission of helping the independent artist community.”

Williams holds a BA in Economics from the University of Washington. He is a recipient of the 2019 Rapid Growth Award from 7CTOs, an organization devoted to the growth of tech leaders, and is a member of the DDEX Board of Directors since 2020, representing Downtown Music Holdings.

 

Announcement
06/29/2022

02/21/2022, Soundrop Partners with TIDAL to Expand Distribution
02/21/202202/21/2022, Soundrop Partners with TIDAL to Expand Distribution
Announcement
02/21/2022
Announcement
02/21/2022
Soundrop is now distributing to TIDAL, allowing them to participate in TIDAL’s fan-centered royalty model. In addition to getting Soundrop artists’ music to TIDAL, Soundrop is working closely with the artist-centered streaming service to develop new opportunities for artists. MORE» More»
Soundrop is now distributing to TIDAL, allowing them to participate in TIDAL’s fan-centered royalty model. In addition to getting Soundrop artists’ music to TIDAL, Soundrop is working closely with the artist-centered streaming service to develop new opportunities for artists. 
 
“TIDAL has been one of our most requested distribution partners. On top of that, TIDAL has made some industry-leading commitments to its artist-founded roots. One big one: It’s launched a fan-centric payment model that will serve Soundrop artists well,” explains Gabe Herring, Soundrop’s Director of Business Development. “We are excited to work with a streaming service that is both popular with our creator community and that shares our passion for supporting artists.”
 
Rather than aggregating payouts, TIDAL will directly connect usage and royalties from individual listens by HiFi Plus users. TIDAL’s Fan-Centered Royalties contrast sharply with the pro-rata system that pays artists according to their relative popularity. A fan-centered approach stands to benefit niche artists with dedicated followings, the kind of creator Soundrop was made for. “We work with a lot of constant creators, especially those who’ve gathered a community on a specific platform but who need music distribution to supplement what they’re already up to,” explains Herring. “We make sure our artists are getting their content to as many possible fans as possible, wherever they listen.”
 
Soundrop artists are psyched to get their tracks to TIDAL, including those from the video game music world, one of the many creator communities Soundrop serves. “A lot of people have been asking for it, and now it’s finally happening!” enthused Qumu, a video game-inspired music creator whose YouTube channel boasts more than 230K subscribers. “Gotta love Soundrop for making it happen, and for all the amazing stuff they do for the video game music community in general.”
 
Record label and influencer Trap Music Now, who runs a YouTube channel with more than 3.7 million subscribers, says: “TIDAL gives our artists and producers a high fidelity platform to garner a larger audience and more exposure. With Soundrop and TIDAL, Trap Music Now is able to offer artists an unparalleled edge in marketing their content to new fans in new ways.”
 
 
About Soundrop
Soundrop is the song distribution and monetization service built expressly for creators. For a one-time fee—only 99¢ per track—Soundrop gets songs to the world’s top streaming music platforms, provides free cover-song licensing, and automatically splits royalty payments between collaborators. Creators from across YouTube, TikTok, Twitch, and many other platforms trust Soundrop to meet their music distribution needs with a few clicks and without any hidden or recurring fees.
 
About TIDAL
TIDAL is an artist-led global music and entertainment streaming platform that aims to create a sustainable, artist-first and fan-centric business model for the music industry. With innovative experimental features like direct-to-artist payments and fan-centered royalties, TIDAL is empowering artists to redefine their place in the music industry. Available in 61 countries, the streaming service has more than 80 million songs and 350,000 high-quality videos in its catalog, along with original video series, podcasts, thousands of expertly curated playlists, and artist discovery via TIDAL Rising. TIDAL is available in Free, HiFi, and HiFi Plus tiers, with the HiFi Plus membership offering access to immersive audio features like Master Quality Authenticated (MQA) recordings, Dolby Atmos Music, and Sony's 360 Reality Audio recordings. TIDAL is part of Block, Inc., a global technology firm creating better tools to expand access to the economy. 
Announcement
02/21/2022

11/09/2021, Every Artist Needs a Canvas: CD Baby and Soundrop Artists Get First Crack at Rotor’s New Tool to Make High-Quality Spotify Videos
11/09/202111/09/2021, Every Artist Needs a Canvas: CD Baby and Soundrop Artists Get First Crack at Rotor’s New Tool to Make High-Quality Spotify Videos
Announcement
11/09/2021
Announcement
11/09/2021
Artist services providers CD Baby® and Soundrop®, both owned by Downtown Music Holdings (Downtown), have teamed up with UK-based Rotor Video to offer artists a better, easier, and cooler tool to make Spotify’s Canvas videos, the engagement-boosting 8-second loops that artists can add to their tracks. MORE» More»

Artist services providers CD Baby® and Soundrop®, both owned by Downtown Music Holdings (Downtown), have teamed up with UK-based Rotor Video to offer artists a better, easier, and cooler tool to make Spotify’s Canvas videos, the engagement-boosting 8-second loops that artists can add to their tracks. Based on Rotor’s popular products, the enhanced, sleeker tool (available November 9, 2021) will let CD Baby and Soundrop artists quickly and inexpensively make these videos, turning them into truly eye-catching visual companions to their music.

Artists can upload their own video or choose from a million clips, then add visual filters, effects, and looping styles. This specialized video creator will let artists preview their creation exactly as it will appear on Spotify, even how it will look on different devices and smartphones. Rotor plans to expand to other short video formats soon, as more and more streaming services offer video with tracks. CD Baby and Soundrop artists are the first to gain access to this tool. 
 
“Our artists put their hearts and souls into their art, and we want to build partnerships with innovators who care about quality, who understand that even a seconds-long video matters when it comes to expressing an artist’s vision,” notes Joel Andrew, CD Baby and Soundrop President and lifelong musician. “This partnership with Rotor will help us help musicians do more of what they love.”

“Our companies share similar roots and we really admire CD Baby and Soundrop’s artist community. They are completely dedicated to their art,” says Diarmuid Moloney, CEO of Rotor. “Musicians have faced mounting pressure to create more and more vid content, but the majority of musicians and even major labels don't have the tools or the means to keep up. The old method is too expensive, costing hundreds of dollars for a Canvas video on average. These new tools are matched to the pace and quality fans expect. They give time back to musicians to let them make more music.”

For $9 or less, artists can transform their tracks into impressive videos ready for upload to Spotify in a matter of minutes. This new tool is the latest to join CD Baby and Soundrop’s artist-driven solutions for simplifying marketing and promotion, tailored for independent music makers at all career phases.

“When artists get in touch with us looking for help or advice, marketing and promotional support is often what they’re looking for,” explains Alex Trevino, Strategic & Partner Manager at CD Baby. “We always let artists’ needs and requests guide what tech and tools we develop and offer, and that’s what led us to this new enhanced tool from Rotor.”

Announcement
11/09/2021

08/11/2021, Soundrop makes distribution even easier for next-gen creators with new pricing
08/11/202108/11/2021, Soundrop makes distribution even easier for next-gen creators with new pricing
Announcement
08/11/2021
Announcement
08/11/2021
Soundrop, the Downtown Music Holdings-owned music distribution service made for social video creators, is making it even simpler to distribute, promote, and monetize covers and song collabs. MORE» More»

Soundrop makes music distribution even easier for next-gen creators with new pricing 

Soundrop, the Downtown Music Holdings-owned music distribution service made for social video creators, is making it even simpler to distribute, promote, and monetize covers and song collabs. Now, for less than a dollar per track, creators who rely on platforms like YouTube, TikTok, and Twitch can release fully licensed covers on major music services around the world. They can also set up unlimited numbers of royalty splits for their collaborators, at no extra cost. 

“The indie music market is in that second or third wave of independent distribution where the markets are more established — and there are many different types of creators,” said Joel Andrew, President of Soundrop. “It’s not a one-size-fits-all market now. There are all these subsets of markets and different types of creatives out there — and their needs are changing constantly. We’re changing with them.”

Cover songs are an essential part of many creators’ strategies. Some of the most successful channels on YouTube, with tens of millions of subscribers each, were built around innovative covers, be they a cappella arrangements or quirky style swaps. These are the YouTubers who turn that top-40 pop single into a reggae/grunge rock fusion track or the TikTok creator who transforms show tune choruses into epic rap battle videos. 

For these platform-first creators, formal music distribution may be a second step and has traditionally been rife with problems, from copyright snags to high costs once the final distribution fees get tallied. It can make the whole process not worth it, for those who find their audience on platforms and apps, not streaming music services.

With their artist-friendly fee structure, licensing and backend help, and customer service, Soundrop has changed this. Even before the new pricing, they were the go-to service for cover song artists. “Soundrop has made it super easy to license cover songs,” said YouTuber and cosplay cover artist Ginny Di. “No matter how obscure, no matter the genre, I've been able to monetize all kinds of covers with confidence.”

“Thanks to Soundrop I am able to release my covers on various streaming sites where I wasn't able to before. Thanks to this huge help, I can reach more fans and ensure a constant revenue source so I can keep releasing content and working towards my dreams,” said anime cover artist ShiroNeko.

For years, independent artists have been seen as one big group with similar needs. The needs and career paths of artists and creators, however, are now so different that nuance and specialization are required. “Creators who make music as part of their work want and need different things than a musician who’s recording albums and booking tours,” Andrew noted. “They are highly collaborative, so they need splits without extra fees, and they love to experiment and play around with popular tracks, so they need cover licenses that don’t break the bank. The new music economy will be built and maintained by services that recognize that creators and independent artists have career paths and fan platforms that are as diverse as the music they create.”


About Soundrop
Owned by Downtown Music Holdings, Soundrop makes it easy for cover artists, collaborators, and creators distribute, promote, and monetize their music. By developing and acquiring the best technologies for distributing and monetizing copyrighted media, Soundrop provides indie artists with the best, easiest-to-use tools for promotion. Soundrop puts the clients' interest first in a mission to level the playing field, and they are the go-to tool for YouTube creators.

Announcement
08/11/2021

04/06/2020, A Billion New Fans: Soundrop Expands Distribution to New Music Services in China, Russia
04/06/202004/06/2020, A Billion New Fans: Soundrop Expands Distribution to New Music Services in China, Russia
Announcement
04/06/2020
Announcement
04/06/2020
On April 6, Soundrop will start distributing all of its artists’ active catalog to several major music services in key new markets, expanding their potential audience by more than a billion listeners. MORE» More»

On April 6, Soundrop will start distributing all of its artists’ active catalog to several major music services in key new markets, expanding their potential audience by more than a billion listeners. 

Soundrop’s new distribution partners include NetEase, TenCent’s music platforms (QQ Music, Kuguo, and Kuwo), Xiami, Yandex, and UMA (including mail.ru’s mobile music app). Many of these services are the market leaders in their countries and in the case of Xiami, regularly reach more users than the total population of the US. 

“With the addition of top music platforms in China and Russia, we continue to add value for our artists as fast as we can. With touring and many ‘day jobs’ paused indefinitely, independent musicians need to find every possible revenue stream, so the Soundrop community is super stoked to be accessing something like a billion new listeners in these territories,” explains Zach “Pony” Domer, Soundrop’s brand manager. “I think that the type of content we distribute, which includes lots of great cover songs of music from anime, video games, movies and other pop culture sources, is going resonate strongly and generate new fan communities in those countries.”

To reach these new potential fans, Soundrop users simply need to enable Auto Distro to ensure distribution. For more information about Soundrop’s risk-free distribution approach and artist-friendly features (including integrated cover song licensing), see soundrop.com

Announcement
04/06/2020